Bombzies BBQ

Developing a website and verbal identity with as much flavor as their food.


Bombzies BBQ started their business with a Weber grill. The demand for food quickly outgrew their Weber grill and they became a popular stand at many food festivals. Soon after, they had army of professional grills, stands, and a new food truck. 

In the mobile food business, getting booked for large events, festivals, and corporate catering is where the money's at. Unfortunately, their website made them look like they were still working with their tiny Weber grill. Bombzies came to Plinth to update their website.


  • Create a website that would attract customers to their pop-up locations
  • Attract more corporate, event, and festival clients


  • Develop a more multi-dimensional brand platform around current assets (name and logo).
  • Communicate flavor through photography
  • Verbal Identity: Develop tagline and web Copy
  • Streamline the online catering booking and ordering

Unearthing Core Values

A brand's core values gives something more than a logo or product for people to support. Not only do core values give meaning to a brand, it helps guide future business and creative decisions.

We met with the Bombzies partners and conducted a brand cards exercise to help uncover who they were and who they weren't. The results from the brand cards exercise were used to develop and important part of a their brand DNA, their core values. 

Verbal Identity

To develop a strong verbal identity, we created several brand persona options that would resonate with their core audience. Next, we got together with the Bombzies team to discus which personality traits they wanted to show through in their language. From that exercise we were able to build a focal point to develop their new tagline, sayings and web copy.

"Where There's Flame, There's Flavor!"

Bombzies prides itself of always grilling on location. The flame, smoke and aroma is big reason why people book them. Now they have a tagline that communicates all those things to people who have yet to experience them.

Original WebSITE

Bombzies BBQ had tons of flavor but their website didn't. Their original site didn't communicate the experience the provided and that they had grown to be much more than a few folks with a grill. The catering request section lacked information and made difficult to book. Most of all, the website didn't reflect a company that could be trusted to handle large events and corporate catering.


The new website incorporated their new tagline and brought their brand colors to the forefront. For each section, we used custom photography and developed copy that communicated the brand's personality as well as emphasize what makes Bombzies special: fun, smoke, flame and flavor.

Streamling Catering and Booking

To streamline the booking process for both catering and special events we built a menu with tantalizing photography and descriptions of the catering dishes. Creating an online ordering form with drop down options instead of blank fields made it easier to organize and fulfill orders on the back end.

Bombzies came to Plinth to update their website. What they got was a brand people can engage with and a website that would grow business instead of holding it back.